Google recently released GoogleTrends. This tool shows you what search terms are
currently trending, allowing you to determine additional search trends that will
help with your Automotive SEO efforts.
As Google adds more and more tools, you can gain a greater insight to
what is happening online daily, and this can greatly influence what you add to
a dealer site. So far I’ve found the
most helpful piece to be the Keyword Search.
It allows you to see the volume of a keyword set as well as upcoming
trends.
On the results page, you'll see:
·
a graph with the search volume, indicating interest over time
(GMT) for your terms, plotted on a scale from 0 to 100; the totals are
indicated next to bars by the search terms (read more about how we scale and normalize the data)
·
a breakdown of how the categories are classified
·
lists of the top searches and top rising searches
·
a world heat map graphically displaying the search volume index
with defined regions, cities, and metros
Keep in mind that Trends uses data aggregated over millions of
users without personally identifiable information. Additionally, it only shows
results for search terms that receive a significant amount of traffic, and
enforces minimum thresholds for inclusion in the tool.”
Creating a search
You can put in a series of search terms or topics to view popularity of
any term, topic, or word. Today, Putin
and Syria would most likely be in the top topics above all other information being
published. As far as the car industry
goes, you can see that one brand is coming in ahead of the pack - Ford.
The following results were generated after putting in the term “used
cars.”
Regional Interest
Here we can see in what areas the search term is used in the highest
volume. You can pair down this data from
national to metro or city.
The most interesting part of this tool
is the Related Searches section. You can see what other top keywords are being
used and what related words are trending.
In this case, AutoNation has seen +80% increase in trending in the last 90
days, and KBB.com has seen a trend of +50%.
The Top Charts area
shows the Ford Mustang and Ford F-Series are the most searched for cars in
general. But by using the new trending option, you can discover there’s spiking
interest in the Tesla Roadster & the Mini:
I have only started playing with this tool, but I think
that it will be a valuable resource for my team at Chumney & Associates
moving forward.
Tony Weaver is an Automotive Internet Marketing Specialist. He can be reached by contacting Chumney & Associates at 864-297-7022, or you can email him at tony@weaverautoconsulting.com.
